BODW 2009
ROYCE YUEN
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Dr. Royce Yuen is the Group Chairman of Ogilvy Hong Kong, a leading communications group that offers integrated marketing communications solutions. Under his leadership, the agency was named Agency of the Year by both Campaign Brief Asia and The Marketing Magazine consistently in the past few years.

Established in Hong Kong in 1972, Ogilvy Hong Kong is the number one marketing communications network in the territory with more than 300 employees. It is an integral part of Ogilvy & Mather Worldwide, a world leader in communications services ranging from advertising and public relations to direct marketing, interactive media, sales promotion, event management, brand consultancy, customer relationship management, database management and graphic design.

With a deep heritage in brands, Ogilvy adopts a holistic approach to brand communication. Ogilvy's 360 Degree Brand Stewardship is the company's proprietary approach to total brand management. With this, Ogilvy Hong Kong taps into skills from all its professional disciplines to build, manage and promote compelling brands. As Brand Stewards, Ogilvy works to leverage the prominence of client brands by combining local expertise with a worldwide network to create powerful campaigns that address local market needs while reinforcing universal brand identity.

Dr. Yuen is also Chairman of the HK4As and is committed to improving industry practice. An active supporter of the community, he serves on the advisory boards for numerous not-for-profit and government bodies, including the Hong Kong Trade Development Council, Commerce and Economic Development Bureau of the HKSAR, as well as the Hong Kong Academy for Performing Arts.

In the realm of education, he is a Visiting Associate Professor at The University of Hong Kong and holds part-time teaching positions at the school, as well as at the Hong Kong Polytechnic University. At the postgraduate level, he has lectured about marketing for ten years. Dr. Yuen is the Vice-Chairman of the Career Advisory Committee at The University of Hong Kong and also serves as a committee member for both the Education Bureau and the Continuing Education Fund.